<p>In today&rsquo;s fiercely competitive job market, with the balance of power squarely in job-seekers&rsquo; hands, how can organizations attract and retain the most talented candidates&mdash;and the best additions to their culture?</p><p>&nbsp;</p><p>The answer may surprise you. The most effective employer brands don&rsquo;t attract candidates; they repel them.</p><p><br />
Combining the expertise of employer brand industry leaders <strong>Charlotte Marshall</strong> and<strong> Bryan Adams</strong>, <em>Give ' Get Employer Branding</em> redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You&rsquo;ll learn how to create a &ldquo;smart filter,&rdquo; elevate your organization&rsquo;s strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates&rsquo; minds like never before.</p>