Ewom and the 3w's
Wersja papierowa
Autor:
Abubakar a. Mohammed
ISBN: 978-36-595-0453-2Format: 15.2x22.9cm
Liczba stron: 72
Wydanie: 2014 r.
Język: angielski
Dostępność: dostępny
273,40 zł
Electronic Word-of-Mouth (eWOM) is consider the most trusted and influential source of information for consumers; because consumers like to hear the opinion of others especially those who had experiences with the product and/or service before purchase. Online reviews the power of consumers and uncertainty eliminator. eWOM platforms are your guide to access the right information, at the right time and place.